• „Growth is caused by growing target groups.“

  • „Advertisement is not an art form. It is about selling more products to people more frequently and for more money.“

    SERGIO ZYMAN

GROWTH IS CAUSED
BY GROWING TARGET GROUPS.

Life expectancy is increasing, birth rates are dropping and society is growing older on average. In 1950, the number of people less than 20 years old was about twice as high as the number of people aged 60 years or more. In 2050, this ratio will have reversed. At this point, there will be more than twice as many old people as young people. Even today, the number of seniors older than 60 is 18 million in Germany.

18 million critical consumers with purchase power who have high standards and desires, who do not want to be pushed into the “old people’s corner” by advertisements and products, but rather expect to be allowed to largely continue their consumer and living habits of their middle years. Also through a product range adjusted to special target groups, for example. Please feel free to contact us!

A detailed list of our services can be found under “Competences”.

As a sign of our customer appreciation, we do not post implemented projects online. We would however be happy to show you our references during a personal meeting.

ADVERTISEMENT IS NOT AN ART FORM. IT IS ABOUT SELLING MORE PRODUCTS TO PEOPLE MORE FREQUENTLY AND FOR MORE MONEY.

Advertisement is intended to create attention and liking, to build and consolidate brand values. Yet, it should especially sell. The channels and measures which marketing can make use of today to create awareness of products and services, are nearly limitless.

We do not only develop classical advertisement and accompany it with sales promotion, direct marketing, publicity work and customer relationship marketing (CRM). We also link it to the digital world (website, search engine marketing, corporate blogging, data mining and social media). Contact us!

You can find a detailed outline of our services under “Competences”.